Volkswagen is preparing a new generation of the family crossover Atlas: a bet on design and technology

Volkswagen continues to develop its lineup of large crossovers and is preparing a new generation of the Atlas, which is expected to strengthen the brand’s position in the family SUV segment.
The model remains a key product for the company in North America and other markets where demand for large crossovers continues to grow steadily.

According to preliminary information, the new Atlas will receive a drastically reworked design. The front end is expected to look more massive and rugged, featuring a larger grille, oversized air intakes, slim LED headlights, and a more pronounced hood line that gives the vehicle a stronger off-road character. A new plastic protective body kit is also expected around the lower body, emphasizing a utilitarian style while providing additional protection during light off-road use.

In terms of dimensions, the new generation will remain close to the current model. The wheelbase is expected to stay at 2,980 mm, ensuring a spacious interior with three rows of seats and a large trunk. This is crucial for competing with key rivals in the family SUV segment, where interior space and practicality play a decisive role for buyers.

On the technical side, the Atlas is expected to receive a modernized 2.0-liter EA888 evo5 turbocharged engine producing 268 hp and 349 Nm of torque, with a higher-output version offering up to 400 Nm. The engine will be paired with an automatic transmission, and all-wheel drive will be available, making the crossover more versatile across different driving conditions. Engineers also promise improved fuel efficiency and more responsive throttle calibration.

Pricing for the new generation has not yet been announced. For reference, the current 2026 Volkswagen Atlas starts at $39,310 for the base front-wheel-drive version and goes up to $56,105 for the top-spec SEL Premium R-Line AWD. The new generation is expected to be more expensive due to an expanded list of technologies and upgraded interior materials.

The model’s premiere is expected to take place at the auto show in New York. Analysts note that the success of the Atlas is critically important for Volkswagen in the U.S. market, where the brand’s share in the large SUV segment remains relatively modest compared to Japanese and Korean competitors.